• Working Smart

    Solving Niche Drama

      I constantly hear entrepreneurs asking what their niche should be. If you’re not familiar with what a niche is, let see how Google defines it: adjective 1. denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.   It sounds pretty harmless, but there is definitely brain drama around defining a niche. Believe me I went through this confusion myself. Then I was able to see what was really important and get to work. Now I have what I like to call ‘the reverse niche’ process. My clients and I sit down and define all aspects of their business. We delete…

  • Lessons Learned

    Lessons Learned

    When you start a business, you have all these ideas of how it will grow. You want to know every single step to success. We’ll here is a juicy morsel of information that will be good-to-know upfront: There will be LOTS of surprises. Wouldn’t it be great to have ALL the answers upfront and know what will result from every action plan you put in place? The automatic answer may feel like ‘Yes.’ I want to empower you by confirming that you don’t need to know the result of every action plan. Isn’t there a disclaimer on TV and radio ads that says, ‘results may vary?’ That is SO true.…