• Working Smart

    Solving Niche Drama

      I constantly hear entrepreneurs asking what their niche should be. If you’re not familiar with what a niche is, let see how Google defines it: adjective 1. denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.   It sounds pretty harmless, but there is definitely brain drama around defining a niche. Believe me I went through this confusion myself. Then I was able to see what was really important and get to work. Now I have what I like to call ‘the reverse niche’ process. My clients and I sit down and define all aspects of their business. We delete…